jeudi 3 décembre 2009

Plan de site HTML, Sitemap XML et Référencement

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Arkantos Consulting - Newsletter Webmarketing & Référencement
  Newsletter 282
Revue de presse internet

L-Edit, une agence de rédaction de contenus éditoriaux
Le 1er décembre 2009
L'éditorial de qualité, quelle que soit la quantité demandée, à des prix compétitifs. Voici le positionnement de la nouvelle agence de contenus éditoriaux, L-Édit. De la PME à la grande entreprise, L-Édit vous accompagne de la définition de votre stratégie éditoriale, interne et externe, jusqu'à la mise en œuvre de vos projets...

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Powerboutique propose de nouvelles fonctionnalités et améliore la productivité de ses marchands
Le 24 novembre 2009
PowerBoutique, solution complète de création et de gestion de site internet professionnel, enrichit son logiciel avec de nouvelles fonctionnalités dédiées à l'optimisation de la gestion de l'activité e-commerce de ses clients en lançant sa V4.3...

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Etude sectorielle Automobile sur Bing
Le 23 novembre 2009
Microsoft adCenter vous propose une nouvelle étude sectorielle à télécharger sur le secteur Automobile. L'année 2009 a connu une forte croissance du trafic adCenter à destination des sites Automobile, articulée autour de 3 temps forts annuels : le 1er trimestre, le mois de Juin, et la Rentrée en Septembre-Octobre...

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Unibet condamnée pour contrefaçon de la marque Roland Garros
Le 2 novembre 2009
La société Unibet, leader des sites de paris sportifs en ligne, vient d'être très lourdement condamnée pour contrefaçon de la marque Roland Garros et sommée de verser 300 000 Euros à la Fédération Française de Tennis...

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L'AFNIC condamnée pour un texte qu'elle a elle-même rédigé !
Le 28 octobre 2009
Le 6 octobre dernier, les juges du TGI de Versailles ont condamné l'AFNIC (Association Française pour le Nommage Internet en Coopération) en dommages et intérêts en réparation du préjudice subi par l'impact parasitaire d'un nom de domaine enregistré auprès d'elle et la perte d'image en découlant...

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Articles Webmarketing et Référencement

Plan de site HTML, Sitemap XML et Référencement
par WebAssist, le 1er décembre 2009
Créer un plan de site en HTML ou en XML pour votre site web est sans doute la chose la plus facile à mettre en place pour améliorer votre visibilité sur le Web...

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Interviews

Iciclic.com, un vivier d'objets de déco design made in Argentine
par la Rédaction, le 12 octobre 2009
Cecilia Maddonni et Rémi Gagneur se sont rencontrés au sein de la société MUJI dans laquelle ils ont été respectivement assistante de direction au siège français et responsable de magasin. Ensemble, ils ont développé Iciclic.com, une boutique de déco design, proposant des créations originales d'artistes argentins...

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Formations Arkantos Consulting

CETTE FORMATION PEUT VOUS INTERESSER

REUSSIR SA STRATEGIE DE REFERENCEMENT

PROGRAMME :

Connaître les moteurs de recherche pour améliorer son impact :

  • Définitions
  • Répartition des usages Internet dans le monde
  • Répartition du trafic Moteurs
  • Répartition idéale du trafic d'un site web
  • Eye Tracking
  • Fonctionnement d'un moteur
  • Fonctionnement d'une recherche

Stratégie de recherche de mots-clés :

  • La Longue Traîne
  • Déploiement de la stratégie
  • Répartition des mots-clés dans le site

Optimisation de l'architecture d'un site web :

  • Optimisation de l'arborescence et des URL
  • Le fichier robots.txt
  • Le Sitemap
  • Le plan de site HTML
  • Notions fondamentales d'ergonomie de sites web
  • Optimisation de la structure de navigation

Optimisation de l'architecture du contenu :

  • Construction d'une page web optimisée
  • Exemple et astuces

Optimisation du code source :

  • Généralités
  • Optimisation des balises contenues dans le <head>
  • Optimisation des images
  • Optimisation des URL
  • Optimisation des liens internes

Les facteurs pénalisants ou bloquants :

  • Panorama des facteurs pénalisants ou bloquants

Optimisation des backlinks (NetLinking) :

  • Caractérisques d'un bon backlink
  • Notion de PR Sculpting

La notion du PageRank de Google expliquée :

  • Pourquoi le PageRank ?
  • Signification des chiffres

Cas pratique :

Analyse du site web du participant

 

Cette formation vous intéresse ? Contactez-nous >>

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Ministère de l'Ecologie et du Développement Durable, Oxalys Technologies, Paritel, Oxygène Capital PME, ST Microelectronics, Dupont de Nemours, Genesens, 20degrés, Decodomia, Decoloopio, Lady Midi, Le Cyclo.com, Nespresso, Schneider, Groupe Expert et Connexion, Bazar Avenue, Mutuelle.com, Ophylab, CNAM Lorraine, Banque Neuflize...
Plus de 120 sociétés formées en 2009.

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mercredi 2 décembre 2009

SiteProNews

SiteProNews


Reader Rescue: Is it possible to SEO a WordPress site?

Posted: 02 Dec 2009 03:01 AM PST

Hi Kalena

I had a big discussion last night with my husband and my son-in-law who has done some work on my husband’s web site.

Jason (my son-in-law) has used WordPress for the site. There are currently about 79 pages on the site. In our conversation I was pretty adamant that I wanted to be able to SEO all the pages. I don’t want to rely on WordPress and it’s blog meta tags to get ranked.

Shouldn’t we be better served by a web building program than a blog program like Wordpress? I understand that WordPress has an all singing all dancing SEO plug in but is that really the best option?

I know that you use WordPress for your blog. And it seems the right thing to do. But do you also use it for your main site? Any advice you may give me would be most appreciated.

Thanks so much.

Vicki
———————————————————–
Hi Vicki

Actually, sites built with WordPress are perfect for SEO purposes. We are actually thinking of switching our Search Engine College site over to WordPress because of the SEO benefits including deep indexing, cross linking, tagging, filenaming and various SEO plugins that pretty much make other CMS packages obsolete.

You and your son in law should have no trouble optimizing your husband’s WordPress site and hopefully achieving some good ranks and traffic as a result. There are a number of fantastic SEO plugins for WordPress and people are raving about how SEO friendly the WordPress Thesis theme is so you might want to check it out.

You might also want to my review my favorite WordPress plugins. Add to that list the SEO Smart Links plugin and you should be set.

cheers
Kalena

Got a Reader Rescue question of your own? Send it to kjordan [ at ] sitepronews [ dot ] com and you might see it featured here.

Post from: SiteProNews: Webmaster News & Resources

Reader Rescue: Is it possible to SEO a WordPress site?

Finding The Best Google Adwords Keywords

Posted: 02 Dec 2009 12:59 AM PST

If I had a pound for every time I saw a Google Adwords account stuffed full of broad match keywords, I would be lazing around on a tropical beach. Before entering into advertising on Google Adwords it is a must to understand the differences between the keyword match types as well as the amazing scope for serious money making long-tail keywords. This system for finding the best Google Adwords keywords can be applied across all PPC advertising campaigns on other search engines.

If you are setting up a new campaign or a brand new account start with your own website using the Google Search Based Keyword Tool. This tool is excellent as it scans the content of your website, picking up keywords and providing data on monthly searches, competition, suggested pay per click bid amount, and shows your ad and search share where appropriate. These will be keywords that are not already in your account so if you have an existing account it can highlight these ideas.

This tool can be found at http://www.google.com/sktool/# – you need to enter your website name if it is not already there and you need to be signed into your Google Adwords account to access the fullest information.

There are numerous keyword tools available but as this is free and as it scans your website it is a logical starting point. There is the option to save the draft keywords and export into a spreadsheet format. They can also be added directly into your adwords account, however if doing it this way put them into a temporary ad group so that they can be split properly later.

Apart from associating with your website the Search Based Keyword Tool has a command which is found at the bottom of the page called “Or see top keywords across all categories”. Click on this blue writing and choose the box at the top of the page which says “Words or phrase”. Here it is best to start with a core competitive keyword such as “bingo” as then it will come back with a lot of information.

Drill further down into important keywords next by using the Google Insights for Search tool. This gives an expansion of whatever keyword you enter providing more keyword ideas but importantly you can see at the same time geographically where these keywords are most popular. Additionally this tool gives the historical trends of the keyword currently going back to 2004.

Google Insights for Search can be found at http://www.google.com/insights/search/# .When using it for the first search in the filter leave it as Worldwide as this can supply you with some surprising trends. Then do the search again but choosing United Kingdom or whatever territory you wish.

When you have exhausted the research using these tools, saving the information on a spreadsheet as you go, then the next step is to split the keywords into core competitive keywords and long-tail keywords. Core competitive keywords being the obvious ones that everyone bids on such as “car insurance” and the long-tail keywords being more specific versions of these such as “cheap car insurance london”. The reason for doing this is so that when it comes to allocating budget it is possible to ensure that it will be done more profitably.

Next you need to divide them up into related keywords that can be developed into the ad groups of one particular campaign. So an insurance company that does many types of insurance will have car insurance, motor insurance, commercial insurance all as separate campaigns. In retail it should be according to either brands or stock type, such as dresses, jeans, shirts etc.

If you have enough space in the Google Adwords account ideally there should be a separate campaign for Exact Match keywords, another one for Phrase Match and another one for a period of time for Broad Match keywords. The official limit is 25 campaigns within the account. The reason for doing this is again budget management. The exact match keyword is the ideal situation as this word or phrase of words is all the potential customer has typed in, therefore the keyword and ad text can be 100% controlled to mirror the thought process of the potential customer.

When campaigns have been set up very well then budget can be allocated appropriately to long-tail Exact Match keywords and core competitive Exact Match keywords. The Phrase Match keywords means that someone has typed in something either before or after the keyword, which in some cases can be fully relevant to your products/services but in other cases not. By adding in negative keywords this can be controlled to some degree. In the case of Broad Match keywords these can sometimes be dangerous, as this match type is more of a loose association with the keyword or phrase you have entered.

Finally make sure you develop more long-tail keywords by adding words such as “cheap” at the beginning and end of the keyword phrase, unless of course this is not appropriate. The same applies to “online”, “buy” and “sale” to name a few. Developing the best google adwords keywords this way will both save you a lot of money and increase profits.


Jackie de Burca wants to help you make more money by understanding how to find the best google adwords keywords. Use the google search based keyword tool and google insights for search as part of this process.
http://www.cwa-europe.com/paid-search/finding-the-best-google-adwords-keywords/76-17.html

Post from: SiteProNews: Webmaster News & Resources

Finding The Best Google Adwords Keywords

The SEO’s Toolkit Part Two of Three: Tools

Posted: 01 Dec 2009 09:00 PM PST

SE-TacticsWelcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of

Firefox extensions
used for SEO. In this article we’ll discuss some of the free and affordable tools you can use to better your organic optimization efforts. By affordable I mean for virtually everyone so I’m going to set the bar at $100/yr or ownership. Admittedly, we use tools that cost more than this but many of those tools will be out of some people’s price range.

Here are some of the key tools you need to use to help insure the successful optimization of your website.

Google Keyword Tool

Many of you are likely familiar with Google’s keyword tool, but it needs to be noted. This is a great resource for researching keywords. As with all keyword tools, it has its limitations and most would agree that it seems to overestimate search volume but nonetheless it is probably the best of the keyword tools out there, especially at the price.

Keyword Discovery

No individual set of data is perfect and no stage of the SEO process is more important than keyword research and selection. Keyword Discovery is a great tool to compare with the Google keyword data. Where you find commonalities you know that 2 independent sets of data agree. With a free trial that may itself work for many – it’s certainly worth looking into.

Keyword Spy

While the paid version of this tool is more than the $100/yr. max I noted previously – the free version provides some great data. Simply enter a competitor URL and you’ll find out some valuable data about the keywords they rank for both organically and in AdWords. This is great for competitor analysis as well as for finding keywords you might not have thought of.

Xenu Link Sleuth

A fantastic free tool that crawls websites, reporting back all the broken links. Over time, almost all sites get broken links. Running this tool periodically will help you find them so you can fix them.

Google Webmaster Tools

Arguably one of the most important of the SEO tools. Google Webmaster Tools allows webmasters (and SEO’s of course) to see their website the way Google does. With this tool you’ll get to see what your site is appearing for in the results, what pages on your site are linked to but don’t exist, and a wide array of errors and statistics.

With this information you can repair a number of issues. If your site is appearing for phrases that you’re not getting traffic from, you can review your titles and descriptions to see if you can improve your clickthrough rate. Xenu won’t show you the links from other sites that are pointing to pages that don’t exist – Google Webmaster Tools will. You’ll also find good backlink information for your site as well as a lot more.

Page Prowler

Page Prowler is a backlink research tool that allows the user to collect large amounts of potential backlink information, sort that data by site strength, and then proceed to pursue those backlinks. The value of this tool is primarily in the time it saves. It has no function that could not be done manually, but it can compile data that would otherwise take a person hours or days to collect quickly and easily.

Full disclosure – Shawn (the developer) asked me to advise on the development of this link building tool and I’m also assisting in it’s marketing. I was extremely impressed with Shawn’s first version of PR Prowler which includes some great functions and information. I felt the need to note this, but I’ll also note that we at Beanstalk use this tool regularly. I would not include it here if it didn’t deserve to be and I’d include it here if I had nothing to do with it other than my using it.

Advanced Web Ranking

Advanced Web Ranking is probably the most affordable of the better rank checking software programs. It has a ton of great features including scheduling and auto-report generation. You can set the searches to take place slowly to reduce the impact on the search engines. I still recommend to run it in the evening to further minimize your impact during high-volume search periods.

Multiple Keyword Rack-Checking Tool

This is probably one of the most popular tools on the Beanstalk site. One of the pet peeves I always had with online rank checking tools was checking rankings one-at-a-time. This tool allows you to check your rankings on Google ten at a time. Apparently others agree as it’s the most used tool of our set.

136 SEO Tools

While we’ve tried to include a solid set of very affordable tools in this article, you might find value in tools we don’t use. The “136 SEO Tools” page is regularly updated and includes some very interesting (though not part of my daily arsenal) tools. Highly recommended to visit at least once. I have it in my bookmarks and check back every couple months to see what new tools have been added.

Next Week

In part three of this article series we’ll be taking a look at a slew of invaluable SEO resources that you need to visit regularly to keep up-to-date on this ever-changing industry. While there are more than can be listed in a single article, I’ll be covering my first points of access when I’m looking for news or others’ opinions on SEO and search engine events.


Dave Davies is the CEO for Beanstalk Search Engine Optimization, Inc. Beanstalk offers organic SEO services, consulting, link building and SEO copywriting services. While they offer their SEO from Victoria, BC they are proud to serve the world.

Post from: SiteProNews: Webmaster News & Resources

The SEO’s Toolkit Part Two of Three: Tools

mardi 1 décembre 2009

SiteProNews

SiteProNews


Yahoo Highlights Search Trends for 2009

Posted: 01 Dec 2009 03:04 AM PST

Today Yahoo launched its 2009 Year in Review which features the top trends and web searches made on Yahoo for 2009.

Categories included in the Year in Review include:

  • Top 10 Searches e.g. Twilight
  • Farewells e.g. Michael Jackson
  • Sudden Fame e.g. Susan Boyle
  • Mad Science e.g. Hubble Telescope
  • Obama in the House e.g. Health Care Plan
  • Market Darlings e.g. Twitter
  • Financial Hangovers e.g. Stimulus Plan
  • Bloggers Roll e.g. Huffington Post

Each category features a Top 10 list of the most popular searches queries for that topic. Search query trends were measured by various factors, including total volume and growth versus previous periods.

Yahoo has also created a competition for the Year in Review called Your Moments, where you are invited to share your meaningful moments of 2009 via Twitter using the hashtag #myyearyahoo.

So what were the top ten most popular searches on Yahoo in 2009?

1. Michael Jackson
2. Twilight
3. WWE
4. Megan Fox
5. Britney Spears
6. Naruto
7. American Idol
8. Kim Kardashian
9. NASCAR
10. Runescape

After 4 years in the #1 spot, Britney Spears moved down to the #5 position. However, the majority of top 10 search queries still relate to the entertainment industry, suggesting that we consistently like to escape from reality. Sad but true.

What were your memorable moments of 2009? Please add your comments below.

Post from: SiteProNews: Webmaster News & Resources

Yahoo Highlights Search Trends for 2009

Ten Ways to Use PHP on your Website

Posted: 01 Dec 2009 12:59 AM PST

PHP is a programming language that allows your website to go beyond a basic HTML document, and create an interactive experience. Open source means that the source code is available to someone with proper access to the site, so that they can easily make changes. When the Internet was first getting started, most of the pages on websites were basic HTML documents. Meaning that when you visited a page (about.html, for example), you downloaded all of the content of the page into your browser.

How Do I Know if I have a PHP Site?

If you are visiting a site, and you see that the page name ends with .html, this means that the page is most likely a plain old HTML page. If the page name ends in .php, then you the site is a php based site. Other dynamic programming languages include .jsp (Java Server Pages) or .asp (.NET or Active Server Pages). Occasionally you’ll see sites that end in .html that have dynamic code embedded in them, but this requires some tricks to accomplish on the server.

We have several sites that use static HTML pages and have great results. There are some pages that have dynamic content, but most of the pages are built in straight HTML. It’s great for search engine optimization, as some of those pages have been active for years. However, as the number of pages grow, it becomes increasingly difficult to update menu or navigation items, because it means you have to open each page, one at a time, and modify the contents.

Advantages of using PHP

PHP works a little differently. Instead of downloading the entire page (with the navigation, content and everything in one file), php allows you to embed programming code that isn’t displayed to the end user. This programming code allows you to tell the page, “Insert the top navigation here.” Or, “put the content for the page over there.”

PHP allows you to personalize a page, for example, or automatically detect that a user is coming into the site from a mobile device and display a different version of the site that is optimized for their Blackberry or iPhone. PHP keeps most of the code for the site “behind the scenes” so that the page that is displayed to the end user loads quickly and doesn’t require the browser to do processing work — the work is handled instead by the server.

PHP Is Ideal For Working With Databases

One of the biggest advantages of a programming language like PHP is that it allows you to easily interact with a database. If you’re unfamiliar with databases, think of a database as a souped-up form of an Excel spreadsheet. You have columns (i.e. page name, content, title) and rows. Rows typically would hold information that is organized by column headings.

PHP makes it easy to read information from a database, and then display information onto a web page. So, if you’ve ever used a site where you type in your zip code to find a store location near you, the system likely is taking your zip code, performing a database query (i.e. find all stores within 10 miles of the 80303 zip code) and display the results so that you can find your way. In order to do this, we have a geolocation database that allows us to tell the approximate distance between two zip codes.

You could do the same thing by building out a series of web pages that has each location. And while this is fine for three or four locations, as the number of locations increases, PHP allows you to automate the process.

Keep Content Organized

One of the ways we’ve been able to streamline the process of building websites is that we’ve standardized our process using our PageDirector content management system. There are many, many ways to build websites. Each designer seems to have a slightly different way of putting a site together. We are frequently asked to work on sites that other people have created, and in order to make simple changes to the content or navigation, we often have to dig around in the code to find where things are located. This takes time and isn’t very efficient. The PageDirector system, however, keeps all of the content for the site neatly organized in a database table. So that anyone can easily find the content and make changes quickly and easily. One of our clients said to me in an email to me yesterday, “It’s really efficient and a simple tool to use PageDirector. It makes my life easier being able to update the website fast.”

How Does It Work?

When someone clicks on a link to go to a page, the system pulls the right content from the database, grabs the menu items from another location, and on-the-fly creates the page for a person.

Summary

PHP is a server-based programming language that allows you to create an interactive experience for your site visitors, and keep content and other information organized within a database.


Chuck Matthews – PHP is a programming language that allows your website to go beyond a basic HTML document, and create an interactive experience. PHP is a server-based programming language that allows you to create an interactive experience for your site visitors, and keep content and other information organized within a database. This article explores some of interactive applications that can be developed using PHP applications.

Post from: SiteProNews: Webmaster News & Resources

Ten Ways to Use PHP on your Website

WordPress Security – An Ounce of Prevention is Better than a Pound of Cure

Posted: 01 Dec 2009 12:36 AM PST

Blogs-&-PodcastsWordpress STD’s (Security Transgression Defilements) are a common occurrence. WordPress-powered websites are far from being immune to hackers, although the latest release/s address many earlier security issues. WordPress, like other content management systems and forums such as phpBB, vBulletin, is a major target for hackers and spammers. Basic prophylactic measures, or condoms for WordPress STDs, need not be complicated or expensive.

Those involved in hacking WordPress usually want to use the sites as concealed (cloaked) link farms. Its rare that actual damage is done to your site, and often the site owner remains blissfully unaware that there’s been any interference. Some of the link injection systems are extremely sophisticated! Testing for enemy action can be as simple as opening your site and choosing View / Source and reading through the content of the <Head> section down to, and including, the <BODY> tag. The link injections I’ve seen are usually immediately after <BODY>. Is there a long string of HTML code containing links to dozens of sites you know nothing about? If there is, you’ve been violated, and have a WordPress STD (Security Terminated Deficiency)!

This article is not about fixing security violations. Its about simple prophylactic measures most “non-technician” site owners take. This is not slick and professional security strategy, and there are some who will scoff at using  “security by obscurity” as a primary tactic. However, even on a tight budget, the following 12 zero-dollar steps can and should be taken to minimise the possibility of attack.

1 – Always Use the Current Version

Why anyone would persist with an older version is beyond me. Upgrading has always been easy enough, and recent versions reduce the pain to a button click! The community of authors work extremely hard and surprisingly quickly to address known security problems.

2 – Remove Primary Target Identifier

Remove the Powered by WordPress credit details in the footer of your website’s theme – e.g.; /wp-content/themes/the-current-theme/footer.php. This is the fastest way to reduce the chances of the ill-intentioned finding your site in the first place! Try it – do a search on Google for “Powered by Wordpress” and you’ll get the picture… At time of writing, there are 106 million competing page opportunities out there for hackers!

By all means give WordPress the credit they deserve – but you could do it on your links page, or make it a graphic / image link instead of text…

3 – Remove Secondary Target Identifier

A lot of WordPress themes come with an giveaway WP version HTML tag in the <HEAD> section. In View / Source it displays as follows; <meta content=”WordPress 2.8.4″ />

Obviously, this immediately reveals the WordPress version used on the site. Since some versions are vulnerable to known security flaws, you’ve just told the hackers where they are best to start their evil work…

Removing this giveaway is straightforward enough. Simply open up /wp-content/themes/the-current-theme/header.php and delete the code that’s outputting the Meta Generator tag.

4 – Remove Tertiary Target Identifier

There is another version identifier tag in the RSS Feed output, e.g.: <generator>http://wordpress.org/? v=2.8.4</generator>

Removing the RSS version identifier can be done by opening /wp-includes/general-template.php and searching for “function the_generator”

The line immediately below that statement commences with: echo apply_filters(’the_generator’……

Place a # character in front of the word echo, as per: #echo apply_filters(’the_generator’ etc

5 – Remove Lesser Target Identifiers

Doing the above pretty much gets you out of the spotlight and into the shadows. You could also remove links to “Log In”  from the current theme’s footer. There are 3.8 million competing page opportunities for a Google search for “wp-login.php” and its probably a good thing to not be in that list either.

Wordpress also adds two easily accessible files in the directory into which it is installed; licence.txt and  readme.html. Renaming or removing those is important because they also contain WP version information!

6 – Don’t Use Easy Passwords

Don’t make it easy for the hackers! Use super-difficult passwords that are impossible to guess, and not easy to crack.  That applies to the hosting account control panel, FTP access AND the WordPress administration access. Ideally, high-exposure sites should use different password for each of those areas.

Recent versions of WordPress seem to have addressed the issue of directory browsing, by keeping people out of areas they should not be looking. Securing the wp-admin area via SSL is a lot more complicated than it should be. There are no well-written, easy to use plugins available for this – those that do exist appear well past their WP version use-by date. Its also far too easy to end up locked out of your site while trying to make them work!

7 – Don’t Use Default Admin ID

If you recklessly use “admin” as the default user ID, you’ve given the hacker half the pieces of the puzzle and they only have one item left to crack – the password.

8 – Ensure WP File Permissions Are Adequate

File system security is important, to prevent easy unauthorised access. There may be times when you have needed to alter permissions to edit a file, or copy files into a directory. Did you reset permissions to the correct default afterwards? If not, you’ve left a door ajar… Pull it shut and lock it again!

9 – Plugin Integrity

As a general rule, only install plugins from the official WordPress Extend / Plugins repository. There at least, they are in the spotlight, and subject to some scrutiny. Installing plugins from anywhere else leaves you wide open to malware exploitation!

10 – Theme Integrity

Ok, you can go anywhere and get free themes and make them work… but can you trust the source? Can you be sure that no malware is included? Can you be sure that no security breaches are opened by insecure coding? Personally, if I want a theme, I’d rather go to a reputable source and buy one that is coded for the latest version of WP, and where some assurance is implied as to suitability for the intended purpose.

11 – Automate Your Backups

There are backup plugins that automate the process of backing up your WordPress database and emailing the file to you daily or weekly. Install and use one of them! They can be a lifesaver, for a variety of other reasons.

12 – Server, Network and PC Vulnerabilities

Be aware of the configuration of your hosting company’s web server. Is it running old versions PHP, MySQL, cpanel in a shared hosting environment? If so, that places you at greater risk than being on a hardened server with up to date tools and services running.

Never access your WP installation from a non-secure networks such as internet cafes, coffee shop or hotel WiFi systems.

Another commonsense measure is to ensure your PC you post from uses current and reputable antivirus software that also detects malware, spyware and key-loggers.


The SEO Guy, aka Ben Kemp, is a veteran search engine optimisation consultant with a decade of SEO experience and website design accumulated in 20+ years of work in the IT industry. The SEO Guy's Blog provides advice on SEO and website design issues.

Post from: SiteProNews: Webmaster News & Resources

WordPress Security – An Ounce of Prevention is Better than a Pound of Cure

The Reasons Why Marketing Plans Fail

Posted: 01 Dec 2009 12:21 AM PST

One of the most frustrating aspects to business is when you have all the marketing tools your business needs, perhaps even some your business does not need and yet you still see no results. You may even be spending time and effort marketing your business and yet conversion ratios and traffic remain constant or even drop. The reasons why marketing plans fail are numerous however; one of the primary reasons is that it was not the right marketing plan.

Every business is different and that includes businesses that sell the same products and services. Every business has something that is unique, the group of people they are targeting, the area they are working in, the options they have available to them. These different aspects mean that the same marketing plan is not going to work on every business.

When a marketing plan fails, it is important to find out exactly why it failed first. The reason or reasons are is essential. It may be that there is only one aspect of a marketing plan that failed, it may be multiple items or it may be the entire plan.

Research

Research is an essential aspect of marketing and inadequate research is one of the biggest pitfalls that can affect a marketing plan. Research provides a wealth of information that is vital to the success of a marketing plan. Generally, research is done on the target market. If a target market is not known, research is done to determine what market is going to be the most likely to benefit from the product or service provided by your business.

This is the group of individuals you will want to target and in some areas there may be multiple groups. While it may be possible to market to all these groups it is, in most situations better to market to a single group or groups which contain a large percentage of similar traits. This makes it easier to consolidate a marketing plan as well as eliminates a significant amount of research, time and effort.

The second aspect which needs to be researched for a marketing plan to be successful and is also one of the reasons why marketing fails to produce appropriate results involves research competition. Researching competition is not just about researching the prices of a competitor. It includes noting things such as lay out, finding out what marketing techniques the competitor is using and how often these tools are used for example.

Many business owners and beginning internet marketers fail to note anything more than price and perhaps general layout. As a result, they are missing vital information that can save time, money and effort when it comes to setting up their own marketing plans. It is also important to keep in mind that you want your business to be unique from your competition.

Get a good idea of the types of deals, offers, discounts and promotions that your competition uses and offer something different to help your business stand out. Many people simply do what their competition does. In doing so, they often lower their marketability and their marketing plan can ultimately fail in this area.

Marketing Tools

Having enough research to create your marketing plan is only the first step in solving the problems that often cause marketing plans to fail. The next step is to take the time to pick out the right tools. Having the right tools for the job is essential to ensuring you get the most out of your marketing strategies.

Marketing tools have diversified over the years. Tools are not limited strictly to email and promotional options. Video, social networking, SMS texting, in addition to email and promotional marketing tools are also available. The increase in available options means that there is a greater spectrum to work with. It also means that picking the right tools is more important than ever.

Pick tools that are going to be easy for you to use, require minimal maintenance but provide you with maximum potential results. This will help to prevent your marketing plan from joining the ranks of those that have failed. Knowing the right tools to use can often be a trial and error process. The important thing is to avoid one of the reasons why marketing plans fail. In this case the reason involves putting too much into a single marketing tool.

Action, Action, Action

One of the biggest reasons why marketing plans end up failing is the lack of action. Marketing is an active part of your business, it is not a set and forget aspect of you business. In order to ensure that a marketing plan succeeds you must be actively engaged in working that plan. This means that email marketing messages should be updated and redesigned regularly.

SMS messages should be rewritten after very send. These messages should be short, contain only the minimum necessary information. It is important to remember that SMS marketing is relatively new and involves sending messages to mobile devices that often indicate repeat messages.

Videos should be produced, edited and updated to as high a level as possible. Computers and technology can turn just about any computer into a production studio with the right software. Keep videos interesting, engaging and relevant. The videos should be related to the company, the products or the services offered.

It is important to set up a marketing schedule and find out how much time, generally through trial and error that you need each day, week or month to handle all your marketing tasks and keep everything up to date.

The reasons why a marketing plan might fail are numerous. Some of these reasons include, failing to do the proper research into the market, the competition as well as the tools available. Other reasons can be failing to have enough tools, having too many tools or not using the tools you have effectively. Taking the time to make sure that you have the information you need as well as putting in the effort to ensure your success can go a long way to eliminating these reasons.


Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to outsmart your competitor, ethically dominate the search engines,and legally siphon off tons of cash in hand buyers from your website! Get a customized FREE report on what is wrong with your website! http://internetmarketingconsultinggroup.com/outsourcing/

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The Reasons Why Marketing Plans Fail

lundi 30 novembre 2009

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The web is at war, threatening Web 2.0’s interoperability

Posted: 29 Nov 2009 11:38 PM PST

It is now becoming apparent that Tim O’Reilly’s vision of the web being “One Ring to Rule Them All” and “Small Pieces Loosely Joined”, is coming apart at the seams as the big media company News Corp and Microsoft join hands to threaten Google and, in turn, Web 2.0 itself.

In “O’Reilly: The Web is at war, and it’s making me sad” (see http://news.cnet.com/8301-13577_3-10399710-36.html), we have seen over the past few months that News Corp has stepped up the stakes in its battle to block Google from indexing content from Rupert Murdoch’s online media titles, and that now Microsoft is said to be willing to pay Time Warner and News Corporation, among others, to make these sources available exclusively through Bing, it’s new search engine.

During this time, and many articles later, Rupert Murdoch has criticised Google for “kleptomania” and has threatened to cut them off from all his online publications. That is not quite as easy as he thinks, though, as nearly a quarter of all traffic to the Wall Street Journal’s website, for example, comes via Google. Microsoft, for their part, is willing to spend up to 10% of its operating income over the next five years, which could add up to a sum somewhere around $US11bn. Tim O’Reilly, who coined the term Web 2.0, questions the war for the control of the web, which directly contradicts his “interoperable platform” concept.

Not all agree though, as the Economist argues that, “a handful of well-funded and powerful platforms, locked in heated competition, could be better for consumers and generate more innovation than Mr O’Reilly’s vision of an internet made of many ’small pieces loosely joined’.”

The bursting of the dot-com bubble in 2001 was a turning point for the web and, with it, the concept of “Web 2.0″ was born. Its web pioneer Tim O’Reilly warned an audience at a recent Web 2.0 Expo that he thinks “we’re headed into another ugly time”, meaning that the corporates are ganging up on Google’s dominance, with Rupert “Dr Evil” Murdoch leading the charge and threatening to pull News Corp’s content carpet from under Google’s feet.

In the same CNet article, it says that: “O’Reilly’s attitude isn’t ‘bring it on, and get me a large popcorn with extra butter, while you’re at it’. Rather, he hinted that at least in some cases, he’s willing to embrace Google as a big, cuddly, benevolent dictator in the midst of it all.” Rather like Stalin dressed up in a Winnie The Pooh fancy dress outfit, maybe?

But with all fancy dress parties there are reactionaries in the mix, as Barbarian Group executive Rick Webb announced: “Setting aside the boo hoo, the internet is becoming a bunch of walled gardens arguments, when rational people have conversations about how to make the web actually usable and not 95 percent piracy, spam, and fraud…”

All this aside, it is becoming clearer by the day that the web is heading into a full-frontal period of bloody competition that could kill the concept of the web’s interoperability as we know it today.

In radar.oreilly.com, Mr O’Reilly clearly states that: “And so we’ve grown used to a world with one dominant search engine, one dominant online encyclopaedia, one dominant online retailer, one dominant auction site, one dominant online classified site, and we’ve been readying ourselves for one dominant social network…

“It could be that everyone will figure out how to play nicely with each other, and we’ll see a continuation of the interoperable web model we’ve enjoyed for the past two decades. But I’m betting that things are going to get ugly. We’re heading into a war for control of the web. And in the end, it’s more than that, it’s a war against the web as an interoperable platform. Instead, we’re facing the prospect of Facebook as the platform, Apple as the platform, Google as the platform, Amazon as the platform, where big companies slug it out until one is king of the hill.”

In a postscript, he predicts that: “Microsoft will emerge as a champion of the open web platform, supporting interoperable web services from many independent players, much as IBM emerged as the leading enterprise backer of Linux.”

————————–

John Sylvester is the media director of V9 Design & Build and an expert in search engine optimization and web marketing strategies.

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The web is at war, threatening Web 2.0’s interoperability

How To Reach The 100 Article Milestone In A Year

Posted: 29 Nov 2009 10:54 PM PST

You might think that writing 100 articles in a year is a Herculean feat that only the most advanced or professional writer can accomplish, but the truth is that even a beginner can reach this goal with a little bit of planning and consistency.

What’s the benefit of having a ‘100 articles’ goal?

When you’re doing article marketing, a pivotal factor of your success will be how consistently you submit articles. Many amateurs decide to try article marketing and then give up prematurely when they don’t see immediate results.

What a shame! Article marketing is one of the most effective, reliable, and user friendly website marketing tools, but you need to submit articles consistently over an extended span of time in order to reap the benefits.

Even when you know you should be submitting articles every month, it can be a challenge to stay focused and write articles on a regular basis.

This is where the ‘100 articles’ goal comes in–focusing on that long term goal and coming up with a plan on how to reach it is like building consistency into your marketing plan. Instead of thinking of each article as a one-off, you start to see each article you submit as contributing to a larger goal.

Why should you aim to accomplish this goal in a year?

The goal is not just to submit 100 articles–the goal is to do it in about a year’s time. There are SEO benefits for trickling out your article submissions consistently over an extended span of time. This allows you to build links in a more organic way, which is attractive to search engines.

So, a year’s time is a good time frame. Space your articles submissions out evenly over that time. Submit just 8 articles a month, and you will reach your goal with ease.

Strategies For Submitting 100 Articles In A Year:

Just 8 articles a month will let you accomplish this goal in a little over a year. That’s just 2 articles a week.

  • Write one article 2 days a week. Create regular ‘writing days’ where you have a block of time set aside for writing.
  • Or schedule, one or more extended writing sessions where you produce multiple articles at one sitting.
  • Or you can stockpile articles: Write 5 articles a week for 5 weeks. That will produce enough articles to last you about 3 months and will allow you to take a break from writing for a couple months (while still providing you with articles to submit during that time). Then do it all over again.

Need Writing Ideas?

Easy enough to decide to write 2 articles a week–the hard part is coming up with ideas of what to write about. Here are some suggestions to keep your creative juices flowing:

  1. Use a free article writing template that gives you a basic structure for crafting an article on your topic. I’ve created some of my own, and I use them all the time.
  2. Adapt content from your blog to create articles.
  3. Remember to write for newbies and more advanced readers–you can cover the same topic in two different articles geared towards groups with different knowledge levels.
  4. Use customer frequently asked questions as the basis for an article.
  5. Use a keyword suggestion tool such as WordTracker to see what keywords your target readers are typing into search engines. Then write articles to satisfy those searches.

Your Assignment:

  1. Commit to writing 100 articles in about a year’s time.
  2. Develop a plan to reach your goals using one of the strategies I’ve outlined here or customize your own plan.

Imagine how you’ll feel at the end of a year when you know you’ve stuck to your goal and made a huge and lasting impact on your website’s health. Consistency is the key–it is not hard. It just takes writing a steady amount of articles every month. You can do this!

Post from: SiteProNews: Webmaster News & Resources

How To Reach The 100 Article Milestone In A Year

5 Secrets to Turbocharging Your Online Business with a Telesummit, Today!

Posted: 29 Nov 2009 10:48 PM PST

I’ve been listening to a number of list building and lead generation teleclasses lately, and many of them have been offered in the form of a telesummit. A telesummit is a virtual online conference that offers a line-up of varied speakers over a period of time, like a few days or over several weeks.  The telesummit is usually organized by a theme, like outsourcing or lead generation, or for a particular target market, like the online telesummit for virtual assistants for which I was recently a guest speaker.

Participation in many of these telesummits requires you to pay a registration fee, but the model I’ve been seeing a great deal recently is the “free for live” model in which registrants can participate in the “live” version of the program, but if they’re not able to be on the call live, the only way that they can access the content is to pay a registration fee for the audio file and PDF transcripts.

What I love about telesummits is that they are perfect for a downturned economy.  There’s no airline reservation to make, no hotel to book, no clothes to pack, no shuttle fees to pay, no bad hotel food to endure….it’s simply conducted from the convenience of your home, the home of your speakers, and the home of your participants.  You offer high value with low cost — a great combination!

In my opinion, this type of event is a genius way to turbocharge your business.

Here are 5 secrets to turbocharging your online business with a telesummit:

  1. Grows your list fast.  Many telesummit hosts report that holding a telesummit has helped them grow their list from 2,000 to 10,000 or 15,000 or greater in a span of only a few weeks when the participants are required to give their name and email address to get the telesummit call-in information.  Best of all, the additions to the host’s email list are perfect leads for their target market. How did this happen?  Because the host carefully chose their speakers who market products and services to a similar target market and created a telesummit around an issue or theme important to their target market.  And, in an ideal world, the speaker has a large list and agrees to help market the telesummit to that list.
  2. Establishes you as the preeminent expert. When you hold an event featuring well-known speakers, you suddenly become the authority, or the expert in the field.  After all, how else could you have attracted these experts if you were not an expert yourself?
  3. Helps you open the door for valuable joint ventures (JVs) and strategic alliances.  Once you’ve invited someone to be a guest on your telesummit, you have provided a great service to them by introducing them to others who may not have previously heard of them. And, if you offered some healthy affiliate commissions for telesummit upgrades, they love you because you’ve helped them make money without a lot of effort. Assuming that your event was a success and there were no major hiccups in the process, this success has paved the way for future joint ventures and strategic alliances with this person.  This certainly beats cold-calling someone to try and speak to them to sell them on a JV proposal, doesn’t it?
  4. Increases your credibility.  Another key factor in hosting a telesummit is that the notoriety of your speakers rubs off on you as the host.  One of the quickest ways to go from “no name” to “big name” in your industry is to invite the industry experts to speak at your telesummit. The fact that you now have a connection with the movers and shakers in your industry gives you a leg up boosting your own credibility and expertise in the industry.
  5. Makes some cash in the process.  In addition to the advantages listed previously, there are a number of ways to make a little money in this free telesummit model.  First, you offer every participant the ability to “upgrade” to get all the recordings and transcripts of the telesummit. Creating a price increase deadline (before summit vs after summit pricing) may encourage more participants to buy. Secondly, once the telesummit is complete, you can go back to your speakers and offer to interview them a second time exclusively for members of their list.  The upsell in this second interview is the complete telesummit recordings and transcripts, on which you pay them a healthy commission on all packages sold.

Examine your business model and see how well a telesummit fits into the mix.  You’ll need to begin planning 8-10 weeks in advance, but once you see the results, you may want to make your telesummit an annual event.


Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at http://www.TurbochargeYourOnlineMarketing.com

Post from: SiteProNews: Webmaster News & Resources

5 Secrets to Turbocharging Your Online Business with a Telesummit, Today!

dimanche 29 novembre 2009

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SiteProNews


The SEO’s Toolkit Part One of Three: Firefox

Posted: 29 Nov 2009 10:32 AM PST

seoEvery SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources they should use to keep up with the latest going’s on. While telling people how to optimize their own sites and what the tools we use isn’t generally the best of business practices – I just can’t help myself. If your budget doesn’t allow for the hiring of a professional SEO company – trying it yourself may be the only option. I also try to remember that once-upon-a-time I was optimizing my own sites and was new to SEO and without the open advice of others already involved in the community – I wouldn’t be running a successful SEO company today. To this end, it only seems right to provide a list of some of the main tools we use on virtually every site.

When I initially started writing this article I was going to cram a slew of various tools and resources into one article, but the article was going to end up running WAY too long to hold your attention (or mine) so I’ve cut it into three EZ parts (as opposed to three EZ payments which you’ll be familiar with if you too watch late night TV with a laptop in front of you writing things like SEO articles). But let’s get to the meat of this article shall we? The series will be divided into three parts:

    • Firefox
    • Free & Affordable Tools
    • Resources

So let’s begin with Firefox. Let me first say, I don’t know if Firefox is officially the browser of SEO’s, but if not – it should be. You can download it at Mozilla.com.

And now the extensions that make this browser invaluable to SEO’s …

SEO Quake

If I had to lose all but one of my SEO tools – this would be the one I’d keep which is why it gets listed first. This little tool allows me to quickly look at the top 10 results in the SERPs and within seconds see all the PageRank, indexed page numbers, backlinks to that page, domain backlinks, the age of the site and much, much more.

This tool doesn’t provide any revolutionary information in that it’s all data that can be accessed directly. However, it reduces the time taken for tasks that would take minutes to seconds. It then provides easy links to more detailed information. A fantastic tool.

Oh, and it also adds a line through all nofollowed links. Very handy when link building.

SEO for Firefox

Aaron Wall over at SEO Book has added a great tool to the mix that duplicates a lot of functions of SEO Quake but which has enough additional features to be very useful. Basically – neither is a replacement for the other.Like most tools – it provides information that can be accessed in other ways, BUT with this Tool Aaron allows users to find tons of relevant site and keyword information quickly and painlessly. From keyword traffic to keyword trends, from backlink counts to social media mentions – this tools gives
quick access to tons of information.

Admittedly, I prefer the layout of SEO Quake and some of the easier functionality.

SEO Link Analysis

A HUGE thumbs way up (two of them in fact) to Joost de Valk who made all our lives simpler when this tool launched. What this tool does is display the PageRank and anchor text of every link when you perform a backlink check on one of the major engines. I suppose you could visit every single site and get this information yourself and there’s value in that to be sure, but when you need a quick analysis of a site’s backlinks – this tool is invaluable.

As a sidenote – it works VERY well with SEO Quake.

Web Developer

With this tool we’re getting a bit more advanced. For those of you who understand coding or are learning (and you should be), this tool is incredible. It allows for quick testing and viewing of a site’s structure including, image info, table and cell information, W3C compliance, CSS details and MUCH, MUCH more.

I can’t possibly list off all the functions this tool offers and admittedly I don’t use them all but I use enough of them regularly for this tool to make my top 10 list.

IE Tab

This is an odd tool to add and it’s purely a convenience tool but like adding a second monitor to your system – once you have it and realize that it saves you just a few seconds dozens of times per day you quickly realize that your productivity relies on it.

With a simple click of a button, this tool loads Internet Explorer into your Firefox tab so you don’t have to go back-and-forth between browsers when testing. I could survive without it, but since you have Firefox anyways…

Search Status

This is another tool with many uses. On the surface it simply displays PageRank, Alexa and Compete rank and mozRank data but with a right-click of the icon you get access to a whole slew of additional information, including fast links to whois, the robots and sitemap files, keyword density information, Archive.org info, and it will even highlight nofollow links.

A lot of these features overlap other tools noted above, but I will say – I have it installed and so should you.

These are the main extensions I have installed for Firefox (read: the ones I use virtually every day). This isn’t to say that’s all there are, and I can’t stress enough the benefits of
visiting addons.mozilla.org and looking for more useful extensions specific to your needs (RSS, Twitter, coding, etc.) I have about a dozen more installed than are listed here, but those above are the main Firefox SEO tools I use daily.

In the next article, we’ll be taking a look at free and affordable tools that you can use to help improve your website rankings. Be sure to keep your eyes open as there will be many invaluable tools listed there too.


Dave Davies is the CEO for Beanstalk Search Engine Optimization, Inc. Beanstalk offers
organic SEO services, consulting, link building and SEO copywriting services. While they offer their
SEO from Victoria, BC they are proud to serve the world.

Post from: SiteProNews: Webmaster News & Resources

The SEO’s Toolkit Part One of Three: Firefox

vendredi 27 novembre 2009

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SiteProNews


Monetizing Social Media Is About Targeting First, Everything Else Second

Posted: 27 Nov 2009 01:39 PM PST

About 60 days ago, my team was working on an email program with an online retailer focused on expanding participation in their loyalty program. Unlike previous programs, the call to action of this email was not to “click a link” and join the loyalty program; rather; it was to share the experience of the loyalty program with their friends and encourage them to join as well.

This was no simple share-to-social initiative. The retailer created several incentives to motivate sharing behavior. Next, they tracked the number of invitations each customer sent to their friends and attributed those that actually “subscribed” to the loyalty program back to the initial inviter.

The results far surpassed previous email campaigns; in fact, the social program described above generated three times the number of subscribers than the previously launched un-socialized programs. Major results included:

  • 1 new member for every 1.8 peer-to-peer invitations
  • 10% of new members went on to purchase
  • 4.3 emails sent, on average, by each influencer

While the program clearly extended reach and subscriptions to the loyalty program, the team believed there was an opportunity for optimization — and implemented two minor yet critical tweaks, both focused on enhanced targeting of the socialized campaign.

The company looked at their loyalty program members and created a segment based on engagement metrics: for example, how long a subscriber was part of the loyalty program. Targeting based on engagement is not a new concept to email marketers. Transactional email programs garner a higher response rate than broadcast campaigns do, because they target the customer at the point of maximum engagement: during a purchase cycle or some other lifecycle activity.

In addition to developing targets based on engagement, the company did more analysis to identify “Super Influencers” within their recipient lists. Super Influencers in this case are customers who already have a defined Web presence within a specific vertical.

In the retail space, there are a number of “Discount Bloggers.” These bloggers aggregate special offers on blogs or personal Websites. These customers can have a huge impact on campaign performance, since they already have a following relevant to a specific space with people looking for new content or the next great deal. The identified “Super Influencers” were added to the segment and the optimized campaign was ready to go.

The email program was launched to the new, targeted segment with the same offer and creative. The result? The targeting impact was off the charts.

  • 420% Increase in loyalty member subscriptions from the initial campaign
  • 326% Increase in purchase conversions from the initial campaign
  • Thousands of additional subscribers and hundreds of new purchases

The lesson is a simple one: Do not abandon the best practices you have grown to rely on when developing programs in the social space. The same email strategies you have been applying for years need to be relied upon as you activate new channels.

At the same time, it is critical to understand that not all customers are created equal on the social Web. There is a big difference in extended reach between me posting an offer on my Facebook page and a serious blogger embedding the offer for their followers to take action on.


Ryan Deutsch is vice president, strategic services & market development, for StrongMail Systems, a leading provider of online marketing solutions for email and social media. Contact him here.

Post from: SiteProNews: Webmaster News & Resources

Monetizing Social Media Is About Targeting First, Everything Else Second

Internet Marketing Information: How to Tell the Good From the Bad

Posted: 27 Nov 2009 01:32 PM PST

If you have an online business, you already know you need good Internet marketing information in order to succeed. Unfortunately, if you are just getting started, it can be difficult to sort through all the online clutter to find information that is genuine, reliable and most importantly, profitable.

Finding solid Internet marketing information is important because it can greatly reduce your learning curve. It can help you become profitable a whole lot faster. For example, when launching your business, you need good advice on how to choose the right niche and the right product or service. You also need to know how to develop a great web site and how to rank well in the search engines. In reality, these points are just the tip of the proverbial iceberg in terms of what you will need to know in order to be successful long term. Finding good Internet marketing information early on can shave months, or even years, off this process.

Of course, the Internet is a constantly evolving medium. A product or strategy that was all the rage a few months ago may now be out of favor as new ideas appear on the scene. Amidst this backdrop, it is very difficult to distinguish between what is genuine and what is unreliable. Therefore, you need to evaluate any Internet marketing information you find very carefully before investing your hard-earned money or even more valuable time in pursuing it.

When evaluating the validity of any Internet marketing information you find, it is very important to first consider its source.

Some questions you might consider include:

  • Is the source reputable? A quick online search is a great way to find any obvious red flags.
  • Is the author successfully using his advice in his own business? (Hint: the Internet is full of so-called gurus who have never made a dime by practicing what they preach).
  • Can she provide proof in the form of testimonials or endorsements to support her claims?
  • Is there an active community surrounding this individual? Does he have a forum? If so, are the conversations going on there focused on the ‘right’ way to do things (vs. sneaky tricks to game the system?) One of the best ways to determine the real deal is to hang back and study what is going on around their little corner of the Internet.

Once you find a reputable source, you then need to be sure the recommended strategies and tips will work in your case. Before accepting and making use of any Internet marketing information you find, make sure it is applicable to your particular business model. In other words, if someone is making a fortune selling information products to an international audience and you are running a dry cleaning service in Topeka, Kansas – you might want to look for advice more relevant to your own situation.

This is where good old-fashioned common sense comes into play.First, find someone who is already successful doing what you want to do. Then, do your research and make sure he or she is legit. Finally, start with the basics and build from there. You will find the tried-and-true fundamentals don’t change nearly as rapidly as the latest fads do. Before you know it, you’ll be on your way to building a profitable and sustainable long-term business online.


Trish Lindemood is an entrepreneur, marketing consultant, and professional web writer who specializes in creating search engine optimized web copy and content. She also teaches other online entrepreneurs how to build and grow their business with effective content creation and promotion. Want to learn how to use Content Marketing to build your business? Be sure to visit WebcopyResults.com today!

Post from: SiteProNews: Webmaster News & Resources

Internet Marketing Information: How to Tell the Good From the Bad

Is the workplace subverting social communications and intimacy?

Posted: 27 Nov 2009 02:48 AM PST

Last night my friend was again giving me a ticking off for not having looked at his beloved TED website. Today, though, I did. The videos on its home page display an array of interesting subjects, but the one that caught my eye was Stefana Broadbent’s discussion on the universal use of IM, texting, Facebook and Twitter and the “spoiling of human intimacy”.

As an opener, let’s look at this lady’s credentials and then find out what she has to say on the subject: Stefana Broadbent is a digital ethnographer who, over the past twenty years has been investigating the evolution of digital activities in the workplace and at home to monitor the changes in social practices. Her TED biography describes her as: “a cognitive scientist, [who] has spent decades observing people as they use technology, both at home and in complex workspaces such as air-traffic control towers…that speaks volumes on the way we think about our relationships.”

Here I summarise five main aspects of Stefana’s research:
•    A typical user spends 80% of his or her time communicating with just four other people;
•    People use different communications technologies in distinct and divergent ways;
•    There has been a diminution of voice communication and an increase in written channels;
•    Instead of work invading our private lives, our private communications are now invading the workplace;
•    People in general do not like to work while on the move: hotel rooms and airports are not valued as appropriate environments for substantive work and are mainly used for email.

Based on her in-depth research about the changing relationship between work and social relationships that has irreducibly altered, there are now around one billion people in continuous technological contact. However, as Ms Broadbent’s research shows, up to eighty percent of these exchanges, regardless of the channel, are with only five people.

Among the psychological community, the worry is that these new forms of communication has led to emotional dependence, which for the obsessive is perhaps true; while the concerns of the sociologists are that “tele-cocooning” has bred a “retreat from public engagement”. Personally, I enjoy extreme use of communications technology during my time at work and then leave it alone entirely (except for the mobile in arranging venues with friends) and then enter entirely into verbal dialogue in the evenings and at weekends. What, may I ask, is so dependent and introverted about that?

Thankfully, I work for my own company so I can choose what method of communication I like, but that is not the case for the majority whose companies have long been concerned about the excessive use of company time to catch up with people using their own, private, digital space.

In Ms Broadbent’s video, she points out that workplaces, administrations and schools have for a very long time set limits and regulations on the amount of time employees are permitted to use devices and websites to communicate with their friends and family.

Being that an employee is paid to be there, that comes as no great surprise. But introducing penalties ranging from confiscation, fines, blocking access to social networking sites, instant messaging, private email accounts and cell phone usage, it all seems a bit stringent in this age of advanced digital communications.

Socially, what seems to be happening is that today’s employees are challenging the need for companies to block their digital interactions, in direct contradiction to company policy that forbids it in order for them to be “productive and effective”. But does that necessarily mean companies are subverting people’s relationships?

Subversion, Ms Broadbent argues, has been going on over the last 150 years, and that the private sphere has always been banned from the workplace. Society in general, she says, has functioned on the inculcating principle that “attention, isolation and productivity” are all interrelated and that employers have enforced these principles so that communications can only be directed towards the external rather than internal. So is it now the case now that private communication is somehow threatening these entrenched “ethical” values of the school and workplace?

The revolution of the personal perhaps started in earnest from the mid-1990s when people started to use email on their PCs, followed by mobile phones. It has since advanced into strands of a social media milieu that so threatens the educational and corporate hierarchies that they have moved to restrict access to such usage. Not in my back yard but I believe what she says is true.

Her research seems to empirically demonstrate that personal communication at school and in the workplace is more about trust than lost production. Perhaps it has always been that way, but haven’t people always found ways to circumnavigate the status quo?

You can listen to the full video at TED: Stefana Broadbent

John Sylvester is the media director of V9 Design & Build and an expert in search engine optimization and web marketing strategies.

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Is the workplace subverting social communications and intimacy?